Formed by the hands of undergraduate student editors, designers, and faculty advisors, KCR is a publication based on tradition, which offers a stepping-stone for students and publishes thought-provoking work.

KCR needed a strong brand identity to tie between the ever-changing staff from edition to edition. This brand identity offers cohesion and flexibility. The branding system must be applicable across various channels, including merchandise, web, and book covers. 

Using the namesake of the journal, Kolob Canyon, and the experimental nature of the journal as a point of inspiration, I created this comprehensive rebrand through unconventional techniques. Brand patterns were created by using rubber stamps and ink. The primary logo was created by printing on packing tape, melting it in the oven, and then digitizing and vectorizing the logo.