Reclaiming Agency: Ukrainian Women Photographers Today presented works by ten Ukrainian female photographers who were active in the decades following Ukraine’s independence from the Soviet Union in 1991. During the Soviet period, photography was not approved by the communist regime as an official artistic medium. It was only in the late 2000s that the number of women artist-photographers began to grow. This exhibition gave a platform to these groundbreaking voices and a new audience for their singular visions.

The visual brand identity created for this exhibition was research-based and intentional. In collaborating with curators and marketing professionals, the creative direction was to give hints of Ukrainian pride without being too overt.

The color palette for this exhibition was chosen intentionally, with the blue indicative of Ukraine’s flag, the red pulled from the photographs that document Soviet-era oppression and repercussions, and the pink as a nod to the typical color of femininity. 

A Ukrainian type foundry (KTF Type) created the main typography used throughout the exhibition’s brand identity, lending to the exhibition’s core of uplifting Ukrainian artists. The noise, grain, and grit found in the identity also indicate the nature of the photographs in the show. To achieve this calculated imperfection, outdated technologies were used to create scanography, like a Risograph and a XEROX copier.

The posters used for marketing the exhibition were designed digitally and then Risographed. To create the composition, a three color print process was used with the colors yellow, florescent pink, and aqua.